BURNSVILLE, Minn. - The Better Business Bureau (BBB) has revoked the accreditation of Minnesota-based MyPillow, lowering its rating to an F based on a pattern of complaints by consumers.
The BBB made the decision after reviewing MyPillow's ongoing "buy one get one free" offer, which violates the organization's code of advertising.
âAmong other issues, BBB has attempted to persuade MyPillow to discontinue their "buy one get one freeâ (BOGO)/other discount offers without success,â said Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota. âContinuous BOGO offers, which can then be construed as an item's regular, everyday price, violate not only BBBâs Code of Advertising - which all BBB Accredited Businesses agree to abide by - but also other state and national organizationsâ rules.â
BBBâs Code of Advertising requires that an offer need to be extended for a limited time, or it becomes a continuous offer and therefore the normal price of the product â not a sale price or free offer. In the case of MyPillow, the BBB says anyone can get the BOGO discount codes, and if a prospective customer calls the company without one, they can get the BOGO deal, regardless.