I read that some women's handbag company was trying to appeal to ladies of taste and refinement and to distinguish its products from products used by the very tacky. So they sent Snooki from Jersey Shore a Coach bag which she happily carried around, and all the high class ladies never after that considered buying a Coach bag.
As a young U.S. Navy doctor, Edward Robinson Squibb (1819-1900) was so unimpressed by the quality of medicines available on ships during the Mexican War that he pitched the unfit drugs overboard. In 1858, he founded his own pharmaceutical laboratory in Brooklyn, New York. E.R. Squibb, M.D. was dedicated to the production of consistently pure medicines.
Squibb became the source of medicines for the Union Army during the Civil War. He invented the Squibb pannierâa compact wooden medicine chest used on the battlefieldâfilled with some 50 medicines to treat casualties. The chest sold for about $100, and included ether and chloroform for use as an anesthetic during amputations, quinine and whiskey to treat symptoms of malaria, and herbal treatments for dysentery and other diseases that ravaged the unsanitary military camps.