Commercials/Advertising : Positive/Negative Product Placement

Re: Taco Bell Causes Diarrhea


I read that some women's handbag company was trying to appeal to ladies of taste and refinement and to distinguish its products from products used by the very tacky. So they sent Snooki from Jersey Shore a Coach bag which she happily carried around, and all the high class ladies never after that considered buying a Coach bag.



Burn!
ouch



Re: Taco Bell Causes Diarrhea


I read that some women's handbag company was trying to appeal to ladies of taste and refinement and to distinguish its products from products used by the very tacky. So they sent Snooki from Jersey Shore a Coach bag which she happily carried around, and all the high class ladies never after that considered buying a Coach bag.


lol-reminds me of Jon (of Jon and Kate plus 8 fame). He wore Ed Hardy to death when he was in the news everyday and no one would buy the brand any longer after- Ed Hardy was said to offer him money to STOP wearing it but the damage had been done. (And they were friends I think!) hahaha





**~Not my circus, not my monkeys...~**

Re: Positive/Negative Product Placement/Superman

In Superman II (1980), Coca-Cola and Marlboro signage receive collateral damage during a street battle. Undoubtedly, as a law-abiding citizen, the Man of Steel would offer to pay for the wreckage (or maybe not).

http://www.imdb.com/title/tt0081573/fullcredits

http://blog.hubspot.com/marketing/product-placement-examples

"Talk amongst yourselves." ~ Linda Richman

Re: Positive/Negative Product Placement

In the pilot episode of "The Streets of San Francisco" (1972-1977), a cop buys a PayDay candy bar from a vending machine. The show looks great on DVD by the way.

http://www.imdb.com/title/tt0068135/fullcredits

"Talk amongst yourselves." ~ Linda Richman

Positive/Negative Product Placement: "Outsiders"

In the TV series "Outsiders" (2016) clearly marked CAT excavators, sometimes still referred to by the antiquated term "steam shovel", are used for both good and evil depending on who you are rooting for. Whether Caterpillar Inc. paid cold hard cash for the promotion or merely lent the equipment at no charge is anyone's guess. It is an entertaining use of heavy equipment.

If you haven't seen "Outsiders" (2016) it is an acquired taste much like the moonshine that figures so prominently in the plot.

http://www.imdb.com/title/tt4816626/fullcredits

By the way, this is the first time that I've tried out the "redacted" (Spoiler) button. It reminds me of those Freedom of Information Act documents that they show on the news. I don't think I really gave much away but thought it could be too much information for some. (I guess you just hover over it with your cursor or highlight it). Funny!

Re: Positive/Negative Product Placement

Not for the squeamish, in the first season of "The Knick" (2014-), a principal character specifies Squibb brand "liquor of opium" (also called Laudanum) when placing an order for pharmaceuticals. I doubt that Bristol-Myers Squibb has any complaints. Whether or not the company paid for the mention is anyone's guess.

As a young U.S. Navy doctor, Edward Robinson Squibb (1819-1900) was so unimpressed by the quality of medicines available on ships during the Mexican War that he pitched the unfit drugs overboard. In 1858, he founded his own pharmaceutical laboratory in Brooklyn, New York. E.R. Squibb, M.D. was dedicated to the production of consistently pure medicines.

Squibb became the source of medicines for the Union Army during the Civil War. He invented the Squibb pannier—a compact wooden medicine chest used on the battlefield—filled with some 50 medicines to treat casualties. The chest sold for about $100, and included ether and chloroform for use as an anesthetic during amputations, quinine and whiskey to treat symptoms of malaria, and herbal treatments for dysentery and other diseases that ravaged the unsanitary military camps.
source: www.bms.com/ourcompany/Pages/history.aspx

Bayer Heroin is also mentioned as a safe brand based on the established reputation of Bayer aspirin. Again, maybe Bayer paid for this not-so-positive reference or they could be offended by its placement in the story.

info: https://en.wikipedia.org/wiki/Heroin

I've been binge-watching the series on DVD and find it only mildly addictive. It feels like time travel.

"Talk amongst yourselves." ~ Linda Richman

Re: Positive/Negative Product Placement

This morning on "The Wendy Williams Show"

Repeat from 2/09/2016

Credits: Seth Meyers (Guest), Nikki Dinki (Guest), Wendy Williams (Host)

Wendy very casually mentions (paraphrased) "...sitting out on the back porch and enjoying a Beck's..."

That fleeting reference ought to be worth a few free cases of brewski if not a fat check.

"Talk amongst yourselves." ~ Linda Richman

Re: Positive/Negative Product Placement

uh, I can't stand her. she was fine before the black lives matter movement but then she basically calls everyone who finds the BLM saying racist, racist.

and she instigates racism when it isn't there.

Oh God. Fortune vomits on my eiderdown once more.

Re: Positive/Negative Product Placement

On Kelly Ripa's ABC show this morning (Thursday, October 6, 2016), guest co-host and former child star Fred Savage casually held up a single-serving packet of Gulden's mustard. Both Kelly and Fred stated that they just love mustard. Fred even ate a pretzel with mustard on camera.

It's a safe bet that there won't be any shortage of Gulden's in the Savage household for the foreseeable future.

I would categorize this stunt as an example minimalist product placement.

"Talk amongst yourselves." ~ Linda Richman

Re: Positive/Negative Product Placement

Captain Fantastic (2016) contains an extended scene of pushing a shopping cart down the aisles of a grocery store. This is a simple way to include multiple product placements in any movie and it's used often. Watching it via DVD on a standard definition TV screen, it was hard to tell if the products on the shelves were real or bogus but I'm pretty sure that I did recognize actual gallon jugs of Clorox prominently displayed.

http://www.imdb.com/title/tt3553976/fullcredits

"Talk amongst yourselves." ~ Linda Richman

Re: Positive/Negative Product Placement

The Night Manager (2016) (TV Mini-Series)

http://www.imdb.com/title/tt1399664/fullcredits

Among the ones that would be hard to miss:

Land Rover
Johnny Walker
Jack Daniels
Apple laptops
Nikon

"Talk amongst yourselves." ~ Linda Richman

“I prefer the honestly simple to the ingeniously wicked.” ~ William Penn (1644-1718)

"That's a joke, son." ~ Foghorn Leghorn
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