While Catmullâs excited about the new generation of graphics chips at ATI and NVIDIA for augmented and virtual reality and the spillover improvements for animation, he has a bigger hope for the next decade.
âThat the storytelling can be done with a smaller group of peopleâ letâs say under 100 â which has more ownership in the production,â he said. âIn order to make that happen, the technical tools, the speed, all need to change fairly dramatically. Whatâs happening now is that technical change is a continual, ongoing process and itâs an energizing one. We are explicitly in an environment where we are driving change at every level (story, technology, artistic looks).â
At Pixar, weâve always felt safe about taking big risks. Up and Ratatouille were big risks. Those films in particular do not pass the elevator test. They were not cheaper to make, and we were willing to do that. But we would rather be in a place where we could try things that are riskier or try things for smaller markets. We keep that integrated into the culture, keep pushing, and staying open for possibilities.
âI donât think most of our films should be realistic, but you want that as an artistic possibility. Then the artist can take the realism of the world and push it in ways that we can connect with.â