Classic TV : Assumed audiences by TVLand, etc.

Was watching a few Andy Griffith shows, on at 5 or 6 pm Eastern, and nearly all the ads were focused on women. Why is that? I would think about as many men watch it as women.

Donald Trump is the weak man's vision of a strong man.

How were they focused on women? Not being snide, I'm curious--I don't get TVLand and haven't seen the ads--maybe they think the show has a larger female viewing demo because Andy's a widower with a son, or something like that?

50 Is The New Cutoff Age.