If there’s anyone to blame for making pink a “girly” color – it’s the clothing businesses from way back. They made that decision before most of us were even born.Pink and blue weren’t originally gender-specific colors. They were often used together for infants’ clothes and accessories (pink represented rosy cheeks and youth) UNTIL manufacturers in the ‘60s and ‘70s got greedy.Parents started to know a child’s sex from an earlier age. So companies capitalized on this and introduced gender-specific clothing. This would mean that parents could no longer hand down a baby girl’s clothes to a baby boy and vice versa. They’d have to buy a second set. So the tradition of “pink is for girls” and “blue is for boys” began.
The early 1900s saw the very first pink dress shirt – designed by Brooks Brothers – become a hit. It was initially meant to target female students but it caught on more with college guys. The shirt suited their so-called Ivy League look.These examples prove how trends come and go, making way for what's new or original. But then again… in this day and age where we see the return of dark lipstick and long hair – who knows what can happen to pink? Who's to say it won't become masculine again? Chances are good.
Those outfits were considered very masculine at that time. Steele also mentions how pink was considered a “warlike color” since it was a “diminutive of red.” This fashion and way of thinking got lost as society changed.