Games: Trivia and Quiz Games : How about a little gaming trivia?

How about a little gaming trivia?

HI,

I'm thinking mainly console gaming, but PC gaming is welcome as well… Anyhow, I'm going to submit a question, the one who answers it correctly (does this sound familiar?) gets to post the next question…Just to start this off, here's a simple one. Where does the name SEGA come from?

Please help.

I didn't find the right solution from the Internet.

References:
https://arstechnica.com/civis/viewtopic.php?f=22&t=983149
Product demo video company

Thanks!
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