My Little Pony: The Movie : Will this movie bomb?

Will this movie bomb?

Lionsgate has been known for it's poor marketing for it's animated films. Could this movie underperform like Norm of the North did?

Re: Will this movie bomb?

I think this movie has a few things working in its favor. For one, it's getting a fair bit of pre-release press with the celebrity guest stars. On top of that, it's based on a pre-existing show that, as anyone familiar with My Little Pony's more recent history within the past six years would know, has been quite the head-turner with how popular it's become with older audiences. From this, we can assume the trailer will really rack up views from people who are trying to "get" the cultural phenomenon; clips from "Friendship Is Magic" and "Equestria Girls" have gotten up to 90 million views, and mostly positive reception to boot. I can also imagine the fanbase generating more attention in the media than the movie itself, and possibly on a much larger scale than anything we've seen before (not that it'd be exactly fair to the movie). However, this could be a big double-edged sword that could alienate potential audiences who see the fanbase as anything other than a genuine geek culture.

Re: Will this movie bomb?

Are you kidding? This movie is over a year off and everyone in the target audience is hyped about it. This movie is going to be the bomb. They know the size of their audience and I'm sure they will market it appropriately.

Re: Will this movie bomb?

I hope not.

"Metallica loves Equestria."-James Hetfield, October 10, 2010

Re: Will this movie bomb?

Norm of the North was one of the most horrible animated films ever made to begin with.

Re: Will this movie bomb?

Considering this film is part of a very popular franchise, I doubt it.

Re: Will this movie bomb?

By all rights it should not. But it really depends on who the studio is that is distributing it.

I have total faith in the creative staff for the MLP franchise, but there may be other forces at work that will be the opposite of what has made the franchise work. Studios have ruined better movie concepts than this with their total lack of understanding of the audience.

Re: Will this movie bomb?

I think it's going to be like the angry birds movie, secret life of pets or the Simpsons movie.

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Re: Will this movie bomb?

???

Re: Will this movie bomb?

No, it will not, and it will not end up like Norm of the North. I'm pretty sure it will end up like The Angry Birds Movie, or Zootopia, or Frozen. It will become a box office success and it will gain some positive reviews from the bronies and pegasisters (the fans of My Little Pony) and the critics, you'll see.

Re: Will this movie bomb?

I hope it out grosses Zootopia. It could show Bronies dominate the furries. I won't be disappointed if that isn't that case in the long run.

Metallica, Iron Maiden, Black Sabbath, and My Little Pony: Friendship Is Magic fan

Re: Will this movie bomb?

The furry fandom has been around since the 1980's and probably will never go away, so I highly doubt that something like that could happen.

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I think there's a ton of overlap; lots of us are bronies and furries.

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Since I like Star Fox and Swat Kats, I admit I'm a furry but I'm not really committed to it like I am to being a Brony.

Nicko McBrain of Iron Maiden is a Brony

Re: Will this movie bomb?

I see. Yeah, I'm not like, a fursuiter or anything, but I've always loved animated/cartoon animal characters (including anthros) more than the average person, and have a fursona and whatnot. ^^

Re: Will this movie bomb?

Personally, I'm surprised Bronies weren't around when the My Little Pony franchise first came out in the 1980's since Trekkies have existed since Star Trek first debuted. In a related note, fans of the rock band Rush are considered the Trekkies of music, so I guess Rush fans could also be rock and roll's answer to Bronies too. Especially since a lot of people are closet Rush fans and Rush is considered chick repellant. That being said, I might be a Brony, but I never really liked Rush.

Tony Iommi of Black Sabbath ships Discord and Fluttershy

Re: Will this movie bomb?

I guessbut even I wasn't a big fan of MLP prior to G4. So I can totally understand there not being many "bronies" in the 80sguys are STILL averse to watching it, thinking it'll be too little-girly and saccharine, and in prior generations it often actually was. Although, some of the villains in the 80s could've made up for that, I suppose. And Firefly, Rainbow Dash's inspiration (I consider her her mother), from I think G1

Re: Will this movie bomb?

I will admit that I initially only watched MLP FIM casually and began watching religiously around Summer 2012. I admit there are a lot of episodes I haven't seen since catching them on a casual viewing. Most people hate season 3, but that is the first season I watched religiously and saw the season 1 and 2 episodes casually and of course I made sure I got caught up on the season 1 and 2 episodes I had previously missed.

Tony Iommi of Black Sabbath ships Discord and Fluttershy

Re: Will this movie bomb?

I actually started watching it as soon as it premiered, in October 2010but I watched on YouTube at first, and saw it beginning to grow in popularity over the months. Eventually it was full-blown phenomenon. I've been keeping up with it, and all the merch and comicsthe last couple of seasons were kind of mixed, but overall favorites of mine due to a lot of very strong episodes and awesome new characters that I love. Season 3 was shorter, but still good imo.

Re: Will this movie bomb?

It might. If it's poorly marketed.
The bronies and Pegesisters will see it on day one.

Re: Will this movie bomb?

The only similar property I can think of is the Powerpuff Girls, which was the most popular show on Cartoon Network for several years, had a large following among the older crowd, and its movie bombed hard.

Re: Will this movie bomb?

I have every intention of seeing this opening weekend with my parents. I'm dying for this film. :)

Brony who is also a Metallica fan

Re: Will this movie bomb?

I would say it greatly depends on how much they make the movie its own animal. Depending too much on series-based material often dooms 'franchise' cartoon movies.

Treat the story as it's own independent work and focus on making sure all the story dots are properly connected.

Then at least the movie itself will be solid and everything else is up to marketing.

That said, the franchise is very well-known and I suspect even an average-level story will be profitable.

As long as it's not a complete disastrous fan-fic 'Star trek Nemesis'-style mess of a story, it should perform adequately.

If it turns out to be something truly special, it could go well-beyond.

Re: Will this movie bomb?

If I'm not mistaken, the Sony email leaks showed that they received and critiqued an early MLP movie draft, and the main criticism was just as you said: it expected the audience to be familiar with the show and characters, and was an alienating experience as a result. However, the known plot details were also radically different from what we know about the movie now; not to mention, it came before McCarthy herself was attached to screenwrite with Rita Hsiao. So if this email is real, then we have no reason to worry because 1.) We can trust the writers to handle this kind of criticism, and 2.) We don't have to live in a world where Sony Animation got their grubby hands on My Little Pony.

Re: Will this movie bomb?

Also, Lauren is writing for the characters. She knows very well how to 'introduce' characters to their new audience quickly and succinctly, while weaving in world details naturally with their dialog instead of having a pony say something blunt and forced such as, having Rarity spout out at the beginning, "Oh look, there's Princess Celestia, the alicorn who raises the Sun and rules the country now alone instead of her sister who turned into a villain called Nightmare Moon and was banished to the Moon by the Elements of Harmony, which are six magical gem things which we'll probably need to find at some point."

To which Pinkie would become annoyed and reply, "Gee, thanks for the infodump, little Miss Exposition."

Faust won't be doing that.

I probably would trolls gotta troll, after all.

Re: Will this movie bomb?


Lauren is writing for the characters


Where did you hear that? That doesn't even make sense.

Re: Will this movie bomb?

Uhm go to the page for this movie. Look at the writing credits. She's listed there.

You do not Internets very well, do you?

Re: Will this movie bomb?

I don't think you know what that means. That simply means she created the main characters. You seem to think she's writing for them, which makes no sense because A, she left the show a long time ago and has refused to watch the later episodes, so she would likely not want to return for the movie, and B, she is not credited for the screenplay, and it's impossible to write for characters if you are not involved in the screenplay, because all of a character's lines and actions are in the screenplay, so you have to write part of the screenplay to write for the characters. I don't want to insult you, but your ignorance and naivety is childish.

Re: Will this movie bomb?

Well, there was kinda an announcement months ago that she was doing writing for the characters.

I'm familiar with 'committee-style' show and movie writing, which is done frequently in Japan, where a primary screenplay writer includes contributions from a collaborative group.

Re: Will this movie bomb?

Did you even read my post? Where did you hear all of that nonsense?

Re: Will this movie bomb?

All of what nonsense? I heard one announcement. Months ago. And her credit for the characters here in the movie information backed it up.

And it's not my fault if you have no idea how Japanese shows and movies are frequently written. Even some manga are group-written, such as the Clamp series or Tsubasa Reservoir Chronicles and Xxxholic.

Re: Will this movie bomb?

You have really bad reading comprehension. And you brought up japanese stuff out of nowhere.

Re: Will this movie bomb?

Lauren is only being credited for having created the characters in the first place. It's the same as crediting her in Equestria Girls, which she had zero part of and wanted nothing to do with. In fact, she hasn't been directly involved with My Little Pony in any shape or form since Season 2 ended.

Re: Will this movie bomb?

I was going on information I had at the time. That information was borne out by the credit given here, and the notion of committee-style script-writing which I am familiar with from many Japanese animated productions.

I know now that Lauren's not involved in the movie, and was only clarifying what gave me the wrong notion.

Is that clear enough?

Re: Will this movie bomb?

Hearing this new synopsis ehhhhhh

It now ignores far too much from the series and shoehorns in too many new 'important' characters and races. And it's clear the musical celebrity talent is going to be there just to sing a song and have little to no involvement in the central plot. That's a very bad omen. It hints of 'filler'-type time-wasting in a movie that already feels too crowded to fit the whole story in its limited time.

There's going to be no time to properly introduce all this new material AND establish this alternate universe Equestria properly in just one movie.

It looks to me that they went from one bad writing extreme to the other, retelling too much of the world in far too little space to cover all the radical changes, leaving both new viewers and fans unsatisfied with the result.

I go back to my original opinion that this movie should have been a cinematic retelling of the Nightmare Moon story, filling in at long last all the blanks in the story that STILL exist after 6 seasons and making NMM a more sinister villain than someone who just makes trees have scary faces and sticks thorns in a manticore's paw. Then, once this cinematic Equestria and its lore are established, they could branch out and develop in a different direction than the show. Marvel did something similar: give new audiences and old fans a bunch of movies introducing the cinematic world, build it up, demonstrate that its different from the comics but is itself its own complete universe, THEN get down to the deeper storytelling once everyone knows who's who and what's going on.

Re: Will this movie bomb?

I honestly can't imagine that happening. Outside of the big blockbuster franchises like Marvel/DC and Star Wars and YA ones and whatnot, the biggest box office smashes tend to be the animated family films (whether or not they deserve it.) MLP:FiM, despite not being Disney/Pixar, is made with great care and appeals to all ages. Critics shouldn't have much to complain about, hopefully. Norm of the North, imo, deserved to bomb. But it also wasn't a continuation of a much-beloved and popular cartoon that's known for beautiful animation, great characters and storytelling, and wonderful music. It was justutterly cliche, predictable, forgettable CG stuff, you know? And you could tell that from the trailers. No offense to anybody who likes NotN, but I think most people who saw it didn't. So Lionsgate ought to realize the difference between the two and give MLP a reasonable marketing budget.

Speaking personallythis is by far the most exciting movie of 2017 (and I went over the entire list!) It's the only one I'm 100% sure I'm buying a ticket for and not just waiting to Netflix. :D

Re: Will this movie bomb?

Probably. They need to hire the crew from Illumination.

Whatever you are, be a good one.

Re: Will this movie bomb?

The film comes out the same weekend as Kingsman 2 and Blade Runner 2049. Lionsgate/Hasbro is really gonna have to start the marketing fairly early if they want to compete with those films.

Re: Will this movie bomb?

Yeah, I hope they'll get a real jump on it.
I'm interested in Blade Runner, but probably only enough to rent it soon as it comes out on video. :3

Re: Will this movie bomb?

I have a feeling it's not going to do so well with the critics. It looks like it's falling into the trap of trying to shove far too much into the movie and leaving out all world- and character-building and lore-creation. It's going to end up being frantically paced and poorly plotted. I have NO doubt that the villain is going to be ludicrously over-powered, succeed thanks to idiot-balling and worfing of our heroes; and then eventually get beaten by sheer plot convenience at the end by a completely out-of-the-blue Deus Ex Machina, and then they'll sing about friendship.

Critics are going to eat it alive. Heck, they'll be far better-written, well-spoken and more convincing villains than the movie's.

And then coming out against two movies that are going to be promoted like mad and considering it just doesn't look like it's going to appeal to anyone other than little girls and hard-core bronies who love anything pony-related in the same way Star Wars fanboys still defend "Attack of the Clones" (only there are far fewer pony fans than the tens of millions of die-hard Warskies).

I'm really of the opinion now that they've squandered their chance to create a good animated cinematic universe. From the get go, the writing was going to be CRUCIAL to attracting large numbers of new fans and keeping the bulk of the old.

I think they blew it. This looks like a mish-mash of several random unrelated cartoon tropes and G1 Pony nostalgia. They threw in Sea Ponies, for crying out loud. Why? Are they suddenly going to be strong enough to fight the supervillain? Even in "Escape from Midnight Castle" the seaponies were practically irrelevant and only there for the toy line advertising. And pirates happen. Because apparently there was a longing for pirates in pony who are anthropomorphic cats and parrots uh-huh. So three more races appear out of the blue who are likely going to inspire absolutely no scientific curiosity from Twilight despite them being creatures she's never seen or heard of before because that would be what would actually happen if series continuity mattered which it clearly doesn't since there's no trace of Discord, changelings, Tirek, Sombra, etc all of whom should have prepared the Mane 6 to fight effectively against a rather blunt and predictable villain archetype, as well as learning not to stand around stupidly doing nothing.. which I'm quite certain they're all going to do when he shows up. Luna and Celestia will be taken out in the first minute or so after he shows up without putting up any sort of fight.

And we have a unicorn with dark coloration (and red mane), a broken horn, and a scar on her face. And of course she's wearing black armor. Do you have any idea how many terrible fanmade pony villains in both picture and fanfics there are that look exactly like that? And her name there is nothing that screams BADLY WRITTEN GENERIC VILLAIN more than a name that is CLEARLY a villain name as though her parents knew she was going to be evil from birth. Consider other pony villains: Starlight Glimmer, Sunset Shimmer, Trixie Lulamoon those are just names. And none of them were dark and brooding and had scars or broken ANYTHING! Nothing about them outwardly cries out I'M A BAD GUY, because a good villain is one who's villainy is apparent from their ACTIONS, goals, and motivations and NOT solely from their name and appearance. When every physical characteristic pummels you in the face with the knowledge that this is a villain with a tragic backstory (another god-awful, overused, badly-utilized fanfic-laden TV trope), then this more often than not suggests that the STORY cannot back any of it up, and so physical traits must cover for a lack of personal characteristics and personality overall.

If they wanted to do a sea-themed movie, then leave out the generic overpowered super villain. Have them go on a trip that goes afoul, or they run across a sea demon and have to help the sea ponies defeat it. Or do something with the Atlantis idea: looking for the lost alicorn continent of Marelantis. THEN seaponies and pirates are a logical fit to the rest of the plot and need no additional explanation or introduction.

I have rarely seen a movie where EVERY additional piece of information I hear makes me groan and reflects so poorly upon it. It's as if every bad fanfic I've ever viciously torn to pieces somehow congealed into one Smooze-like abomination and oozed onscreen. This was basically one of the lists I compiled when the movie was first announced of what NOT to do. You CAN make an independent alt-universe, but only to an extent! If you do that, you must keep in mind what DIDN'T happen thanks to the changes you've made in the history, and the characters must then change their personality and behavior accordingly. But this is very hard to do successfully, and is a huge risk when the fanbase is already small.. you risk alienating your core audience AND confusing new viewers if you haven't fleshed out the alternate take well enough.

The best bet would have been to take a preexisting story from the show and retell it in a cinematic manner. The Nightmare Moon story would have been perfect for this. The basic recipe for the characters and world is already there to spice up and decorate with flourishes. The original story could be elaborated upon, made more dramatic, filled in all the gaps in the original tale (which are still unexplained in the show). And then if that movie's a success, THEN you can begin to steer your cinematic universe in different directions. But you never want to upend everything from the start and simply throw a dozen disparate concepts onto the screen simultaneously.

All I can hope at this point is that some of those characters went into major redesigns early on and look very different now and that the recent synopsis release is an absolute fabrication.. because otherwise this is going to be dismal for all but the most pathetically desperate and delusional fans.

Re: Will this movie bomb?

This will inevitably tank hard.

You said it yourself pal, we're the guardians of the galaxy!
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